Developing Your Practice For Tomorrow
Track: Main Stage
Change is permanent and has long been a topic of discussion. It appears in many conversations and virtually all seasoned insurance professionals are eager to learn more about the impact change on their business in the near future. The insurance industry has not yet been disrupted unlike many other businesses. However, it is about to change in the near future. Technology has changed our lives and defined new rules of engagement. And, the changing face of our customers has become a critical factor in any business, especially in the insurance business. Today, every third person in our country is Hispanic, Black or Asian American. Women are in the drivers’ seat more than ever and let’s not forget that millennials are the largest living generation in America. Mark Hug, a diversity expert and a seasoned insurance leader will talk about these changes that can alter your business narrative. This is a must attend for any professional who is interested in continuing and growing their business beyond 2018. You will find this session extremely valuable and walk away with useful ideas that will prepare you for the upcoming changes in your business.
• Understand how millennials and baby boomers are changing how you do business
• Learn how technology has disrupted the life insurance industry
• Walk away with ideas you can implement immediately to position your firm for growth in 2019 and beyond
Mark Hug, FSA, is a Senior Advisor at Global Diversity Marketing. Mark is a recognized public speaker and accomplished business leader who has shaped the life insurance industry over the last three decades. He is best known for his candid and bold thought leadership across a broad spectrum of specialties within the financial services industry. Throughout his distinguished 35-year career he held senior leadership positions in global Fortune companies including Transamerica, Aetna, AXA, and Prudential, where he built the largest life insurance distribution operation in the U.S. He developed
several award-winning marketing and branding campaigns, including ground-breaking programs for the African-American and Women’s markets. His prowess in marketing was recognized in 2014 when Forbes named him one of the 50 most influential global Chief Marketing Officers.