Clarify Your Message So Customers Will Listen: How the Power of Story Can Grow Your Business
Track: Main Stage
Most leaders, markets, salespeople and managers struggle to explain what they do. It's not because they aren't smart, hard-working or likable, it's because they aren't communicating clearly. StoryBrand helps companies understand what customers are looking for so they can tell their story in such a way people will listen. The human brain is drawn to clarity and away from confusion. If customers are confused about what you offer, they'll look past you for somebody who can say it clearly. Once you clarify your message, your company will begin to grow.
• Discover why your sales aren’t where they should be, even though your product is solid
• Learn the one mistake practically every business leader makes that instantly makes customers disengage
• Learn what your customers are really hearing when you talk about your products
Tim Arnold is part of the teaching team at StoryBrand Live Workshops and travels the world to help StoryBrand clients through Private Workshops, Keynotes and Train the Train programs. He has spent over two decades helping organizations communicate, collaborate and get unstuck, with clients that include The United Nations, Citibank, KPMG, Toyota, and Siemens. Tim is able to provide his clients with a real-world perspective through his experience launching successful for-profit and not-for-profit businesses, and managing international development partnerships in four continents. As the author of the book, "The Power of Healthy Tension," Tim is able to help his clients bring communication simplicity to their business complexity. Tim lives in Ontario, Canada with his wife, Becky and their children Declan and Avryl.