Clarify Your Message So Customers Will Listen: How the Power of Story Can Grow Your Business

Track: Main Stage

Session Number: 169
Date: Sun, Jan 27th, 2019
Time: 10:15 AM - 11:00 AM
Room: Texas Ballroom BC

Description:

Most leaders, markets, salespeople and managers struggle to explain what they do. It's not because they aren't smart, hard-working or likable, it's because they aren't communicating clearly. StoryBrand helps companies understand what customers are looking for so they can tell their story in such a way people will listen. The human brain is drawn to clarity and away from confusion. If customers are confused about what you offer, they'll look past you for somebody who can say it clearly. Once you clarify your message, your company will begin to grow.

Session takeaways:
• Discover why your sales aren’t where they should be, even though your product is solid
• Learn the one mistake practically every business leader makes that instantly makes customers disengage
• Learn what your customers are really hearing when you talk about your products

Session Type: Main Stage

Target Market: Apply to all
Categories: Human Interaction Value
Session Type: Main Stage

Target Market: Apply to all
Categories: Human Interaction Value